SEO - Search Engine Optimisation

The psychology behind search engines

To generate business online you either need to invest money in Pay Per Click (PPC) or in Search Engine Optimisation.  Both these processes are called Online Marketing.  PPC can be a quick way of generating sales leads.  It can also be a quick way of burning cash if you get it wrong!

Optimising your website for keywords is the most cost effective way of marketing your website.  This process is about 'organic ranking'.  This is simply the search results in search engines such as Google, Yahoo and Bing that appear as a list (usually ten at a time) in the main body of the search results.  The results right at the top (usually in a yellow box) and the result on the right (as links), are sponsored links (paid for advertising).  You don't pay anything to click on those links, but the advertiser does!

Statistics show that PPC advertising is not as popular as it used to be.  Why? Because most people who use search engines these days understand that these links are paid for advertising. The organic results (in the main body) are the links that most people use, mainly because they feel they are genuine results and have not paid to be there. Also, most surfers don't go past the first page, and being number one is not always a guarantee to generate business. This is because most of us price compare.  So, sometimes it's better to be second or third!

We're here to help you understand your audience.  Understand online marketing (without turning you into a geek!) and help you create a solid online business.  You may have a great idea for an online business, but without the knowledge we have, you may never get there!  Contact us today to find out how you can create your online business.

We provide:

Internet Marketing Services
Search Engine Optimisation
Development of Search Engine Friendly (or 'Search Engine Ready') Websites
Keyword Analysis

 


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